Are all screens equal for interaction?
Increasingly, viewers are finding opportunities for interaction with video ad content facilitated over TV, PC, mobile and game stations. This study evaluates the impact of such interaction, other things being equal, across devices. Includes biometric measures.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #40|
|Publisher:||Murdoch University. Audience Research Labs|
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