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Branded pause

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2010) Branded pause. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Evaluates the potential impact of the ‘branded pause’ online video ad model whereby branding appears in the online splash screen when video is paused. Includes exploration of a range of pause-related scenarios (i.e. voluntary vs. involuntary pause, etc.).

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #39
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9175
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