Evaluates the potential impact of the ‘branded pause’ online video ad model whereby branding appears in the online splash screen when video is paused. Includes exploration of a range of pause-related scenarios (i.e. voluntary vs. involuntary pause, etc.).
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #39|
|Publisher:||Murdoch University. Audience Research Labs|
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