Evaluates the potential impact of the ‘ad choice’ model made popular by SMG’s ‘The Pool’ and by Hulu. Includes a wide range of ‘choice’ scenarios to explore possible strategies for optimizing ad impact. Includes biometric measures.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #38|
|Publisher:||Murdoch University. Audience Research Labs|
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