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Ad choice

Bellman, S., Potter, R.F., Reid, R., Robinson, J.A. and Varan, D. (2010) Ad choice. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


Evaluates the potential impact of the ‘ad choice’ model made popular by SMG’s ‘The Pool’ and by Hulu. Includes a wide range of ‘choice’ scenarios to explore possible strategies for optimizing ad impact. Includes biometric measures.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #38
Publisher: Murdoch University. Audience Research Labs
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