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Addressable TV frequency

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Addressable TV frequency. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Extends the Beyond :30 research agenda on addressable TV advertising further - by exploring how ad frequency and brand familiarity moderate potential ad impact for addressable TV ads. Includes biometric measures.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #37
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9173
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