Comparing interactive TV ad formats

Tools

Bellman, S., McGuire, T. and Varan, D. (2010) Comparing interactive TV ad formats. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Evaluates and compares the impact of different iTV ad formats as they are deployed in the US market (Canoe).
Includes biometric measures.

Publication Type:	Report
Murdoch Affiliation:	Audience Research Labs
Series Name:	Beyond: 30 Study #36
Publisher:	Murdoch University. Audience Research Labs
Publishers Website:	http://www.beyond30.org/
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9172

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