Branded mobile phone apps
This study tests the effectivity of the new breed of advertising applications (‘apps’) currently being deployed on the iPhone platform. Eight advertising applications are tested, using biometric and pre-post experimental design. Includes biometric measures.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #34|
|Publisher:||Murdoch University. Audience Research Labs|
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