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Branded mobile phone apps

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Branded mobile phone apps. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

This study tests the effectivity of the new breed of advertising applications (‘apps’) currently being deployed on the iPhone platform. Eight advertising applications are tested, using biometric and pre-post experimental design. Includes biometric measures.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #34
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9171
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