Creative execution factors for IPTV ads
This study is similar in methodology to studies 30 and 16. Using platform data supplied by ABC (ABC.com), creative execution factors for ads appearing on online media players are evaluated so as to identify those ad execution factors contributing to more/less effective advertising.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #35|
|Publisher:||Murdoch University. Audience Research Labs|
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