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Creative execution factors for IPTV ads

Bellman, S., McGuire, T. and Varan, D. (2010) Creative execution factors for IPTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

This study is similar in methodology to studies 30 and 16. Using platform data supplied by ABC (ABC.com), creative execution factors for ads appearing on online media players are evaluated so as to identify those ad execution factors contributing to more/less effective advertising.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #35
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9170
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