Effective iTV ad execution factors: Wink vs. Sky
Study 16 provided a detailed analysis of the creative execution factors driving response on the Sky platform in the UK. Study 30 replicates this methodology using Wink data from the US market. The study includes comparative data attempting to isolate human vs. cultural/market factors driving response.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #30|
|Publisher:||Murdoch University. Audience Research Labs|
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