Platform synergy

Bellman, S., Robinson, J.A. and Varan, D. (2009) Platform synergy. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Do multiple message exposures across different media platforms deliver an impact greater than multiple message exposures on the same platform? This study tests the impact of repeat exposure across TV, mobile and online and compares it with repeat exposure on the same platform (for all three platforms) when content is held constant. Includes biometric measures.