Do multiple message exposures across different media platforms deliver an impact greater than multiple message exposures on the same platform? This study tests the impact of repeat exposure across TV, mobile and online and compares it with repeat exposure on the same platform (for all three platforms) when content is held constant. Includes biometric measures.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #28|
|Publisher:||Murdoch University. Audience Research Labs|
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