Limited interruption addressable TV
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Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2008) Limited interruption addressable TV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
This study continues Beyond :30 research exploring addressability for TV ads. Specifically, it extends the earlier research by comparing limited interruption vs. clutter as it relates to addressability and teases out differences based on ‘in-market’ vs. ‘relevant’ criteria in defining addressable targets. Includes biometric measures.
| Publication Type: | Report |
|---|---|
| Murdoch Affiliation: | Audience Research Labs |
| Series Name: | Beyond: 30 Study #25 |
| Publisher: | Murdoch University. Audience Research Labs |
| Publishers Website: | http://www.beyond30.org/ |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/9162 |
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