Limited interruption addressable TV
This study continues Beyond :30 research exploring addressability for TV ads. Specifically, it extends the earlier research by comparing limited interruption vs. clutter as it relates to addressability and teases out differences based on ‘in-market’ vs. ‘relevant’ criteria in defining addressable targets. Includes biometric measures.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #25|
|Publisher:||Murdoch University. Audience Research Labs|
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