Are all views created equal?

Tools

Bellman, S., Haddad, H. and Varan, D. (2008) Are all views created equal? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Tests pre-roll, mid-roll and traditional (i.e. clutter) ad models across TV, PC, iPod and mobile phone platforms. Includes biometric measures.

Publication Type:	Report
Murdoch Affiliation:	Audience Research Labs
Series Name:	Beyond: 30 Study #20
Publisher:	Murdoch University. Audience Research Labs
Publishers Website:	http://www.beyond30.org/
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9158

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