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The impact of speed bump advertising

Robinson, J.A., Haddad, H. and Varan, D. (2008) The impact of speed bump advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Tests for ad impact when both linear and interactive ‘speed bumps’ (banners appearing over fast-forwarded content) are superimposed over fast-forwarding of ads at two different speeds (2x and 8x). Includes eye gaze and biometric measures.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #18
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9156
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