The impact of speed bump advertising
Tests for ad impact when both linear and interactive ‘speed bumps’ (banners appearing over fast-forwarded content) are superimposed over fast-forwarding of ads at two different speeds (2x and 8x). Includes eye gaze and biometric measures.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #18|
|Publisher:||Murdoch University. Audience Research Labs|
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