Interactive program loyalty
Tools
Tools
Tools
Dix, S., Bellman, S., Haddad, H. and Varan, D. (2007) Interactive program loyalty. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
Explores the utility of extending program content (e.g. trivia banners, etc.)across ad breaks, using interactive banners, so as to reduce ad avoidance. Includes eye gaze and biometric measures.
| Publication Type: | Report |
|---|---|
| Murdoch Affiliation: | Audience Research Labs |
| Series Name: | Beyond: 30 Study #14 |
| Publisher: | Murdoch University. Audience Research Labs |
| Publishers Website: | http://www.beyond30.org/ |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/9154 |
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