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Interactive program loyalty

Dix, S., Bellman, S., Haddad, H. and Varan, D. (2007) Interactive program loyalty. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Explores the utility of extending program content (e.g. trivia banners, etc.)across ad breaks, using interactive banners, so as to reduce ad avoidance. Includes eye gaze and biometric measures.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #14
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9154
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