"Mere Interaction" effects
A study designed to isolate the effects of pushing the button on a remote control to see if potential superior effects result from putting viewers into a more active state of viewing. Includes biometric and eye gaze measures.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #3|
|Publisher:||Murdoch University. Audience Research Labs|
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