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Comparing ad models

Bellman, S., Schweda, A. and Varan, D. (2005) Comparing ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

A comparison of three Interactive TV ad models (impulse response, dedicated advertiser locations and telescopic) against each other and with both one and three linear TV exposures.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #1
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9151
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