Comparing ad models
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Bellman, S., Schweda, A. and Varan, D. (2005) Comparing ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
A comparison of three Interactive TV ad models (impulse response, dedicated advertiser locations and telescopic) against each other and with both one and three linear TV exposures.
| Publication Type: | Report |
|---|---|
| Murdoch Affiliation: | Audience Research Labs |
| Series Name: | Beyond: 30 Study #1 |
| Publisher: | Murdoch University. Audience Research Labs |
| Publishers Website: | http://www.beyond30.org/ |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/9151 |
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