Effects of coviewing on iTV ads
A study of how Interactive TV models work when there is more than one person in the room with particular focus on interactive ad impact for both interactors and bystanders. Includes comparison with single viewing.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #2|
|Publisher:||Murdoch University. Audience Research Labs|
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