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The residual impact of avoided TV advertising

Bellman, S., Schweda, A. and Varan, D. (2005) The residual impact of avoided TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Explores the residual impact associated with ads that are avoided using fast forward, mute, channel changing, skip and visual non-attention (eyes off screen).

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #4
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9149
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