Advergames

Tools

Hynd, A., Haddad, H. and Varan, D. (2006) Advergames. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Explores the use of interactive games in television advertising space, comparing results to both traditional TV ad exposure and PC adver-game interaction. Includes biometric measures.

Publication Type:	Report
Murdoch Affiliation:	Audience Research Labs
Series Name:	Beyond: 30 Study #11
Publisher:	Murdoch University. Audience Research Labs
Publishers Website:	http://www.beyond30.org/
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9147

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