Pre-roll and bookends advertising
Explores both pre-roll and pre-post-roll (bookends) ad models associated with video-on-demand television content. Also explores potential ‘gratuity’ effects associated with receiving ad supported program content for free.
Includes biometric measures
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #13|
|Publisher:||Murdoch University. Audience Research Labs|
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