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The impact of coviewing on Ad avoidance

Bellman, S., Schweda, A. and Varan, D. (2006) The impact of coviewing on Ad avoidance. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Replicates study 4 - but this time using coviewers rather than single viewers to better understand how ad avoidance is moderated by coviewing.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #7
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9143
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