Advertising on 3 screens: TV vs. PC vs. Portable video

Tools

Bellman, S., Winkler, C., Schweda, A. and Varan, D. (2006) Advertising on 3 screens: TV vs. PC vs. Portable video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Compares ad impact across TV, PC and iPods controlling for both short and long-form content.

Publication Type:	Report
Murdoch Affiliation:	Audience Research Labs
Series Name:	Beyond: 30 Study #10
Publisher:	Murdoch University. Audience Research Labs
Publishers Website:	http://www.beyond30.org/
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9142

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