Interactive branded entertainment
Explores the utility of creating ad inventory within programs by usinginteractive ‘pop-up’ banners as a trivia layer throughout the program whichcapitalizes on brand integration opportunities within program. Includes eye gaze and biometric measures.
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #15|
|Publisher:||Murdoch University. Audience Research Labs|
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