Advertising in interactive program guides

Tools

Hynd, A., Haddad, H. and Varan, D. (2007) Advertising in interactive program guides. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Explores a range of Interactive Program Guide ad models integrating both banners and picture-in-picture (PIP) advertising. Includes eye gaze and biometric measures.

Publication Type:	Report
Murdoch Affiliation:	Audience Research Labs
Series Name:	Beyond: 30 Study #12
Publisher:	Murdoch University. Audience Research Labs
Publishers Website:	http://www.beyond30.org/
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9139

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