Catalog Home Page

Advertising in interactive program guides

Hynd, A., Haddad, H. and Varan, D. (2007) Advertising in interactive program guides. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


Explores a range of Interactive Program Guide ad models integrating both banners and picture-in-picture (PIP) advertising. Includes eye gaze and biometric measures.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #12
Publisher: Murdoch University. Audience Research Labs
Publishers Website:
Item Control Page