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Viewer and industry evaluations of New Ad models

Schweda, A., Hynd, A., Bellman, S. and Varan, D. (2006) Viewer and industry evaluations of New Ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Tests 42 new ad models and 30 different executions (within some of these models) with both viewers (in our labs) and with over 250 media buyers in Chicago and New York. Helps provide a ‘road map’ for prioritizing strategic focus (building on win-win opportunities).

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #9
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9138
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