Viewer and industry evaluations of New Ad models
Tests 42 new ad models and 30 different executions (within some of these models) with both viewers (in our labs) and with over 250 media buyers in Chicago and New York. Helps provide a ‘road map’ for prioritizing strategic focus (building on win-win opportunities).
|Murdoch Affiliation:||Audience Research Labs|
|Series Name:||Beyond: 30 Study #9|
|Publisher:||Murdoch University. Audience Research Labs|
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