Future use of unassigned television channels

Varan, D. (2006) Future use of unassigned television channels. Submission in response to... .

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Abstract

The Interactive Television Research Institute is an independent non-profit interdisciplinary research centre based at Murdoch University in Perth, Western Australia. Our clients and research partners are global in character and include many of the world’s leading advertising brands and media platforms. Such clients include British Sky Broadcasting (BSkyB), the BBC, DirecTV, Turner Broadcasting, ESPN and the American Broadcasting Company. Collectively, our advertising clients account for approximately a third of the US television ad spend. Many now view the Institute as providing one of the world’s leading research centre’s in study of consumer behaviour associated with the evolving digital television industry.