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Strength through diversity? Learning outcomes and student satisfaction with group projects in marketing

Volet, S. and Ward, S. (2006) Strength through diversity? Learning outcomes and student satisfaction with group projects in marketing. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4 - 6 December 2006, Queensland University of Technology, Gardens Point Campus, Brisbane.

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    Abstract

    Undergraduate students majoring in Marketing are required to engage in group projects throughout their study. The main educational rationale behind requiring students to work on group projects as an integral part of their study in marketing is that the experience of group projects is a good preparation for working in teams and managing work teams in the future. Little research has been conducted which examines the individual differences of learning outcomes with group projects. Results from a principles of marketing class (n=61) suggest that older students (>21 years) reported learning more about subject matter covered in group assignments, than younger students (<21 years). Students from non-Australian ESB and multilingual backgrounds reported gaining greater knowledge of working in teams than students from non-Australian ESB who were monolingual. Results also showed a number of interactions between age, gender and hours of work govern the degree of satisfaction students have with group learning.

    Publication Type: Conference Paper
    Murdoch Affiliation: School of Education
    URI: http://researchrepository.murdoch.edu.au/id/eprint/8117
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