An empirical study of factors influencing the adoption of electronic commerce technologies by small and medium enterprises in the Kingdom of Thailand

Chooprayoon, V. and Fung, C.C. (2008) An empirical study of factors influencing the adoption of electronic commerce technologies by small and medium enterprises in the Kingdom of Thailand. In: 7th International Conference on e-Business 2008 (INCEB 2008), 6 November 2008, Bangkok, Thailand.

Abstract

This paper aims to investigate factors which have influences on the adoption of electronic commerce technologies (ECTs) by small and medium enterprises (SMEs) operating in Bangkok, Thailand. The ECT experiences of the SMEs are used as the factors to measure the adoption. The results found that there are slightly influences by the four main factors: business environment, knowledge, organisation, and technology toward ECT adoption.