A study on the deployment of Web technologies by business websites on sustainable energy
Thanadechteemapat, W. and Fung, C.C. (2008) A study on the deployment of Web technologies by business websites on sustainable energy. In: 7th International Conference on e-Business 2008 (INCEB 2008), 6 November 2008, Bangkok, Thailand.
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Three major challenges faced by human race today are energy crisis, climate change and environmental issues. Increasing the use of sustainable energy is a possible solution to address these problems. While huge amount of money and effort has been invested, a good return on the investment is definitely required by the commercial and business sectors in order to ensure an ongoing and sustainable development of the industry. One mechanism that can be used to drive the business and wider acceptance of sustainable energy by the community is through marketing. An important channel that helps the relationship between companies and customers is the World-Wide-Web. This in turn depends on the design and web technologies being deployed. This paper reports a survey study on the use of web technologies by Ebusiness arena websites on sustainable energy and explains the opportunities for customer acquisitions and relationship management.
|Publication Type:||Conference Paper|
|Murdoch Affiliation:||School of Information Technology|
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