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Corporate philanthropy: An investigation of intent and consequence

Love, T. and Higgins, C. (2006) Corporate philanthropy: An investigation of intent and consequence. In: Seventeenth Annual Meeting of the International Association for Business & Society, 22 - 26 March, Merida, Mexico.

Link to Published Version: http://www.secure.pdcnet.org/iabsproc/content/iabs...
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Abstract

This paper outlines issues of corporate philanthropy research. Of significant value is that normative prescriptions and non-empirical conceptual models lack thesupport of rigorous empirical research. Moreover, dominant methodological approaches embedded in the positivist tradition lack the depth required inunderstanding managerial involvement in corporate philanthropic programmes. Accordingly, this paper argues for new methodological insights. The research agenda should question the capitalistic nature of corporations, delve deep into management thought and recognise the affect of corporate philanthropy on multiple corporate stakeholders.

Publication Type: Conference Paper
Publisher: International Association for Business & Society
Copyright: © International Association for Business & Society
Notes: In Bryan W. Husted and Jeanne M. Logsdon (Eds.), Proceedings of the Seventeenth Annual Meeting of the International Association for Business & Society, Volume 17, 2006, pp.118-120.
URI: http://researchrepository.murdoch.edu.au/id/eprint/7031
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