“Ecopreneurship, Corporate Citizenship and Sustainable Decision-Making”

Holloway, D.A. (2010) “Ecopreneurship, Corporate Citizenship and Sustainable Decision-Making”. In: Schaper, M., (ed.) Making ecopreneurs: developing sustainable entrepreneurship. Ashgate, Aldershot, Hampshire, pp. 207-222.

Abstract

This analytical chapter argues that changes to organizational values and business practices, envisaged by environmental entrepreneurs, should also encompass reforming the process of organizational decision-making to construct more 'robust' decision outcomes that enhance corporate performance. Effective internal governance and decision-making requires the commitment and involvement of the internal stakeholders - the 'social efficiency' of organizational employees. What is then required is an enhanced decision-making methodology labelled 'Organization Decision Enhancement' (OOE). The result is a collaboratively-oriented decision making set of procedures.