From Fiefdoms to knowledge centres: Constituent market orientation as a platform for transforming and repositioning Australias new universities
Gardner, S. and Tellefsen, B. (2002) From Fiefdoms to knowledge centres: Constituent market orientation as a platform for transforming and repositioning Australias new universities. In: 8th International Conference on Public-Private Partnerships Exploring Co-operation, subtheme: Strategic alliances and networking, 12 - 15 June 2002, University of Karlstad, Sweden
The authors develop a framework to guide University leaders seeking to implement Constituent Market Orientation principles within their organisations as a basis for repositioning, reputation building and transformation from hierarchical fiefdoms to knowledge centres capable of generating cross-disciplinary, problem focused, research and learning programs. The framework is based on Tellefsen’s theory of Constituent Market Orientation and Gardner’s Stakeholder Relationship Management model, and is illustrated by the stakeholder relationship cases of the Norwegian School of Management and the Faculty of Business and Public Management at Edith Cowan University.
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