Stakeholder relationship management: managing the dilemmas of commercialised government
Gardner, S. (2001) Stakeholder relationship management: managing the dilemmas of commercialised government. In: 7th International Public-Private Sector Partnership Conference, 6 - 9 June 2001, University of Twente, Netherlands.
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The paper reviews the application of stakeholder management principles within the strategy process of commercialised government. It also attempts to address the common dilemmas facing agency leaders in Australia, New Zealand and European social democracies 14 How to balance commercial imperatives with social responsibility?
Contemporary notions of 18 stakeholders 19 and 'stakeholding 19 are examined along with recent studies of stakeholder management as an 18 instrumental 19 and 18 normative 19 or 18ethical 19 device.
Principles of stakeholder relationship management derived from: the Berman et al (1999) study of 82 major corporations in the USA; European case material; and the author 19s consulting experience are then reviewed and captured in a conceptual model. The model is intended as a guide for agency director 19s seeking to use stakeholder relationship management programs as both a positioning device to build reputation; and a means to achieve balanced financial, social and environmental outcomes.
|Publication Type:||Conference Paper|
|Copyright:||2001 Sheffield Hallam University Press|
|Notes:||In: Papers from the 7th International Conference on Public and Private Sector Partnerships held June 6-9, 2001, at the University of Twente, Entschede.|
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