Fuzzy logic based product filtering for web personalization in E-commerce
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Hua, B., Wong, K.W. and Fung, C.C. (2007) Fuzzy logic based product filtering for web personalization in E-commerce. In: TENCON 2007 - 2007 IEEE Region 10 Conference, 30 October- 2 November 2007, Taipei.
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Link to Published Version: http://dx.doi.org/10.1109/TENCON.2007.4429058
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Abstract
As Internet becomes popular, Web personalisation for E-commerce has gained much attention. The most important strategy of Web personalization is to provide the customers with appropriate information or services based on the knowledge about the customers' preferences. This paper proposes an alternate approach based on fuzzy logic for product filtering. Experiment results and simulation have shown that this is a viable approach.
| Publication Type: | Conference Paper |
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| Murdoch Affiliation: | School of Information Technology |
| Publisher: | IEEE |
| Copyright: | (c) 2007 IEEE. |
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| URI: | http://researchrepository.murdoch.edu.au/id/eprint/582 |
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