Birth of a station: the impact of Nova on the Perth radio market
Phillips, G. and Guilfoyle, D. (2004) Birth of a station: the impact of Nova on the Perth radio market. In: ANZCA04 Conference, 7 - 9 July, Sydney.
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At the end of 2002 a new player entered the Perth radio market. The launch of Nova threatened to create ripples in the relatively calm waters of the radio pool which had become comfortably settled since the last new entrant twenty years before. Researchers had a chance to observe the impact on the market, the products, the formats and the audiences and this paper describes the highs and lows of the market players during Nova's first year.
|Publication Type:||Conference Paper|
|Murdoch Affiliation:||School of Media, Communication and Culture|
|Copyright:||This work is licensed under the Creative Commons Attribution-Share Alike 2.5 Australian License.|
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