Investigating website performance in Valais' hospitality industry
Scaglione, M., Schegg, R. and Murphy, J. (2006) Investigating website performance in Valais' hospitality industry. In: Keller, P. and Berger, T., (eds.) Marketing Efficiency in Tourism: Coping with Volatile Demand. Verlag, Berlin, pp. 131-142.
The results of this study suggest that the adoption of an innovation, i.e. domain names, relates to performance indicators. A detailed analysis of 155 Valaisan hotel's monthly revenues between 1992 and 2003 indicate that website adoption, for hotels with their own domain or in a portal, is positively related to revenue. That is, the revenue level is higher arter adoption than before. These patterns suggest that Internet technologiesmight have a positive impact on hotel performance, perhpas via improved marketing and distribution.
|Publication Type:||Book Chapter|
|Murdoch Affiliation:||Murdoch Business School|
|Series Name:||International Tourism Research and Concepts|
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