Greening commuter mode choice through workplace intervention: Comparative effectiveness of three behaviour change strategies and implications for reducing car dependency in Perth, Western Australia
Baudains, C., Dingle, P.W. and Styles, I. (2002) Greening commuter mode choice through workplace intervention: Comparative effectiveness of three behaviour change strategies and implications for reducing car dependency in Perth, Western Australia. In: European Transport Conference, 9 - 11 September, Cambridge, UK.
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The TravelSmart Workplace program aims to ‘green’ commuter mode choice through workplace intervention. Increasing the use of alternatives to the single occupant vehicle by commuters will reduce vehicle emissions and traffic congestion in Perth, the capital city of Western Australia. In this study three intervention types were implemented in a workplace situation which varied in the level of employee involvement, environmental leadership, and method of information distribution. A mixed methodology is employed to examine the relative effectiveness of the three education strategies in light of qualitative and quantitative data. Changes in knowledge, attitude, efficacy and behaviour were noted in all programs, but the data indicates the third intervention, the most involving, achieved the best outcome. These findings have implications for the way in which achieving sustainable transport in metropolitan areas is approached.
|Publication Type:||Conference Paper|
|Murdoch Affiliation:||School of Education|
School of Environmental Science
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