Website and email adoption by Malaysian hotels
Hashim, N.H., Murphy, J., Purchase, S. and O'Connor, P (2010) Website and email adoption by Malaysian hotels. International Journal of Hospitality Management, 29 (1). pp. 194-196.
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This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics - affiliation and category - with Internet adoption, but question findings on the relationship between hotel size and Internet adoption.
|Publication Type:||Journal Article|
|Murdoch Affiliation:||Murdoch Business School|
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