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Prosper pilot case study : Woodburn

Jacobsen, D., Carson, D., Macbeth, J. and Rose, S. (2005) Prosper pilot case study : Woodburn. CRC for Sustainable Tourism, Gold Coast, Qld..

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    Abstract

    Prosper is a national tourism research project commissioned by the Sustainable Tourism Cooperative Research
    Centre (STCRC) and managed by the Centre for Regional Tourism Research, Southern Cross University.
    Prosper involves researchers from Southern Cross University, the University of Queensland and Murdoch
    University. Prosper aims to develop context specific and holistic models for evaluating the capacity of regional
    communities to use innovation as a means of harnessing tourism’s social, economic and environmental value.
    This document presents the findings from the preliminary Prosper case study conducted in the northern New
    South Wales community of Woodburn.
    The core of the Prosper program is a series of case studies of regional tourism innovation potential. Prosper
    is not designed to tell case study communities what tourism development they should undertake. Rather, the
    research allows increased understanding of the way tourism operates in these communities, and identifies
    potential challenges the community will face in trying to develop tourism. At the same time, it identifies some
    strengths that can be brought to the tourism planning and management processes in those communities.
    The key questions for the Prosper project are:
    1. What structures in regional tourism management work best in different systems to create environments
    of innovation?
    2. Where in the system (or external to it) do regional tourism innovations come from, and how can
    regional tourism managers recognise an innovative idea or action?
    3. What techniques can be used to evaluate the impacts of innovation on dimensions of regional
    development?
    4. What aspects of social, cultural, economic and political capital are important to innovation and strategic
    development?
    Like all research, Prosper will be of use to communities if there are local champions committed to taking the
    information and acting on it. Those champions will need to understand the way in which the research has been
    produced, and will view the research as one component of the knowledge required to inform destination
    management.
    This report contains the findings from the Prosper pilot study. It introduces the reader to the case study,
    Woodburn, with a range of descriptive information about the general township, as well as issues such as social
    and economic capacities and the tourism system. This overview then enables the report to present an analysis of
    Woodburn using a collection of innovation capacity contexts presented in the ‘methodologies’ report cited
    above. Emerging from the Woodburn case study analysis is a checklist of Woodburn capacity for innovation
    indicators relating to each innovation context observed during the analysis. The checklist will highlight the
    utility of the Prosper research approach by providing a resource to help better understand the regional framework
    and interrelationships needed for regional communities, in this case Woodburn, to engage in innovative regional
    tourism development. A glossary has been added to the rear of this report to help clarify any terms that seem
    unclear or ambiguous.

    Publication Type: Report
    Murdoch Affiliation: School of Social Sciences and Humanities
    Publisher: CRC for Sustainable Tourism
    Copyright: © CRC for Sustainable Tourism Pty Ltd 2005
    URI: http://researchrepository.murdoch.edu.au/id/eprint/3589
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