The benefits of using randomised experimentation rather than observational studies for visitor survey social research
Taplin, R., Moore, S. and Rodger, K. (2014) The benefits of using randomised experimentation rather than observational studies for visitor survey social research. In: 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, 20 - 23 August, Tallinn, Estonia
Visitor research reported in the literature includes numerous studies investigating the relationships between constructs such as service quality, satisfaction and loyalty. In particular, managers of recreational venues, including national parks, are interested in whether management interventions to improve facilities and services will cause improved visitor satisfaction and improved loyalty, such as behavioural intentions to visit again or recommend to others. This is important not only because these constructs can be used as key performance indicators to evaluate management performance, but loyalty can generate increased interest in nature conservation, revenue from fees, and political influence.
|Publication Type:||Conference Paper|
|Murdoch Affiliation:||School of Veterinary and Life Sciences|
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