Users' satisfaction with social network sites: A self-determination perspective
Wang, X. and Li, Y. (2016) Users' satisfaction with social network sites: A self-determination perspective. The Journal of Computer Information Systems, 56 (1). pp. 48-54.
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When the online social networking market is no longer a "blue ocean," retaining existing users and maintaining their satisfaction with the current social network site (SNS) become SNS providers' most important tasks. This study applies Self-Determination Theory and examines the relationship between trust, relatedness need, and users' satisfaction with SNSs. Using Facebook as the context, we tested our hypotheses with the student sample from a large state university in U.S. The results show that competence and benevolence trust beliefs positively influence relatedness need satisfaction; relatedness need satisfaction and relatedness need level significantly influence uses' satisfaction with SNSs. The theoretical and practical implications of this study are also discussed.
|Publication Type:||Journal Article|
|Murdoch Affiliation:||School of Engineering and Information Technology|
|Publisher:||Association for Computer Educators|
|Copyright:||2015 International Association for Computer Information Systems|
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