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The paradox of choice and personalization

de Freitas, S. (2005) The paradox of choice and personalization. In: de Freitas, S. and Yapp, C., (eds.) Personalizing learning in the 21st century. Network Educational Press, Stafford, UK, pp. 13-16.


Increased choice for the consumer is creating a need for personalized support and greater flexibility over where and how learning may take place.

Publication Type: Book Chapter
Publisher: Network Educational Press
Copyright: © Sara de Freitas and Chris Yapp
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