Cometh the iPhone: Or, how we learned to love iThings but break their spell
Maxwell, R. and Miller, T. (2012) Cometh the iPhone: Or, how we learned to love iThings but break their spell. Psychology Today, 1/10/2012 .
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The iPhone 5 is upon us, the latest in Apple’s retinue of striking innovations. Like all Apple products, the phone’s sleek, minimalist design appears to offer a world of wonder within, like the police box in the long-running TV series Dr Who that opens up to disclose a huge machine that can transport people across time and space. Before we get carried away on the metaphor, consider its more potent meaning: this bit of magic is precisely how corporations sell high-tech products—they promise transcendence from both our present world and technology’s dirty industrial origins...
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