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Media effects and cultural studies: A contentious relationship

Miller, T. (2009) Media effects and cultural studies: A contentious relationship. In: Nabi, R.L. and Oliver, M.B., (eds.) The SAGE Handbook of Media Processes and Effects. SAGE Publications, Thousand Oaks, CA, pp. 131-143.

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Cultural studies is rather suspicious of effects research. It associates such work with a long tradition of seeking to control the popular classes, most recently manifested in contemporary moral panics about audiences. This chapter offers a meta-critical survey of media effects from a cultural studies point of view, summarizes how cultural studies itself undertakes audience research, engages criticism from within and beyond the tradition, and outlines best practices for the future...

Publication Type: Book Chapter
Publisher: SAGE Publications
Copyright: 2009 SAGE Publications, Inc
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