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Targeted messages on TV screens in remote Indigenous communities

McGinley, M., Eyers, T., Turk, A., Franklin, D. and Featherstone, D. (2006) Targeted messages on TV screens in remote Indigenous communities. In: Sustainability of Indigenous Communities Conference 2006, 12 - 14 July 2006, Murdoch University, Murdoch, W.A



This paper describes a research project to enhance the viability of remote Indigenous communities through culturally-appropriate use of information and communications technologies (ICT). The project investigated the use of community rebroadcast TV infrastructure for new low cost communications services. A key part of the project was establishment of trusting relationships with the Ngaanyatjaara Lands communities of Irrunytju and Kanpa. Community members,administrative staff, and external service providers were involved in investigations into current communication problems and potential solutions. A working prototype of a messaging system using satellite broadcasting infrastructure to send multimedia messages to TV sets within remote communities was developed and evaluated. Such a system could be used by government agencies or remote communities themselves to deliver messages about visitors to the community ( workers), emergencies (e.g. bushfire); cultural business, sporting events, etc. The expected outcomes of such a system are increased social capital within the region, developed through more efficient and effective communication, leading to enhanced viability and sustainability of remote communities.

Publication Type: Conference Paper
Murdoch Affiliation: School of Information Technology
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