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Measuring the economic value of cultural heritage tourism in two Western Australian cities

Hughes, M., Carlsen, J. and Wood, D. (2006) Measuring the economic value of cultural heritage tourism in two Western Australian cities. In: Whitelaw, Paul A (Editor); Barry, O'Mahony G (Editor). CAUTHE 2006: To the City and Beyond, 1 - 5 February, Melbourne, Australia pp. 504-519.

Abstract

Estimating the demand for, and worth of cultural heritage tourism in urban areas enables appropriate planning and management to ensure sustainable use of resources. Economic valuation is one aspect of valuing cultural heritage that may be useful for justification of management costs and further economic investments. Inflated or inaccurate valuations resulting from use of economic multipliers may result in inappropriate management creating negative impacts either on the tourism economy or conservation of the cultural heritage resource. This study adapted a direct spend method of tourism valuation, previously used on tourism to national parks, to estimate the economic value of cultural heritage tourism in two Western Australian cities recognised for their post-colonial cultural heritage values. It was found that a considerable proportion of direct spend in each city could be attributable to cultural heritage tourism. However, issues relating to the substitutability of the cultural heritage tourism experiences created uncertainty in relation to the accuracy of the estimated value.

Publication Type: Conference Paper
Publisher: Victoria University. School of Hospitality, Tourism and Marketing
URI: http://researchrepository.murdoch.edu.au/id/eprint/25663
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