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A new contingent methodology for developing marketing website

Issa, T. and Turk, A. (2009) A new contingent methodology for developing marketing website. In: International Conference on Educational Technology (ICET) 2009, 24 - 26 June 2009, Paris, France

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This paper discusses the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were often missing, or under-utilizing, some key aspect, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site). This has led to users being frustrated and lacking loyalty to the website. There is a great potential for combining aspects of methodologies from different disciplines; however, these need to be integrated in a coherent way. After studying relevant methodologies and integration techniques, the strongest aspects of the various methodologies were combined into a new methodology. This new methodology was assessed by two research phases; interview and questionnaire. This led to revision of the new methodology. An overview of the contingent methodology is provided together with proposals for further research.

Publication Type: Conference Paper
Murdoch Affiliation: School of Information Technology
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