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Development and evaluation of a methodology for developing marketing websites

Issa, T.B., West, M. and Turk, A. (2010) Development and evaluation of a methodology for developing marketing websites. In: Spiliotopoulos, T., Papadopoulou, P., Martakos, D. and Kouroupetroglou, G., (eds.) Integrating Usability Engineering for Designing the Web Experience. Idea Group Inc (IGI), Hershey, PA, pp. 103-123.

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This chapter discusses a research project that focused on the development of a new methodology for creating more effective websites for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and “real interaction” (i.e. monitoring of user interaction with a prototype site). This situation can lead to deficiencies in the resulting website and hence user frustration. A study was carried out to examine various methodologies, from different disciplines, and their integration, to select the strongest aspects of the various methodologies to be combined into a new methodology. This methodology was assessed by interviews and a questionnaire. Proposed further research will develop a website describing the new methodology; incorporate a software tool to assist in tailoring the methodology to a particular project.

Publication Type: Book Chapter
Murdoch Affiliation: School of Information Technology
Publisher: Idea Group Inc (IGI)
Copyright: 2010 IGI Global
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