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Strategic planning and Habermasian informed discourse: reality or rhetoric

Holloway, D.A. (2004) Strategic planning and Habermasian informed discourse: reality or rhetoric. Critical Perspectives on Accounting, 15 (4-5). pp. 469-483.

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This paper analyses the inherent inconsistencies of the traditional strategic planning process that has resulted in the rise of a movement entitled emergent strategic planning. This in itself, although a move in the right direction, has its own set of failings. Instead an alternative approach is proposed grounded in an argument-based discourse utilizing Habermasian insights. It advocates the use of a methodology incorporated with Decision Assurance theory. The theory argues for the use of an epistemically robust, collectively oriented decision-making framework that minimizes power and authority and utilizes decision inputs across the organization. This process has been integral to the current strategic planning process utilized by Murdoch University during the latter half of 2001 and into 2002. It concludes however that the claim of collaboration and participation in this example of a University forging a new strategic direction is more a case of rhetoric rather than reality.

Publication Type: Journal Article
Murdoch Affiliation: Murdoch Business School
Publisher: Academic Press Inc.
Copyright: © 2003 Elsevier Science Ltd.
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