Catalog Home Page

Researching the occupational culture of public relations in Mexico

Daymon, C. and Hodges, C. (2009) Researching the occupational culture of public relations in Mexico. Public Relations Review, 35 (4). pp. 429-433.

Link to Published Version:
*Subscription may be required


Within the field of international public relations, it is rare to find detailed accounts of the process of undertaking cross-cultural research. Yet researchers who collect data in cultural contexts different from their own face numerous ethical and cultural challenges. By failing to articulate these, researchers deny the accommodations they have to make in their methodological choices, limiting the explanatory power of their findings. This article reflects on how societal culture influenced the evolving research decisions and experiences in a study into the occupation of public relations in Mexico City. In considering how to explore in a culturally sensitive way the social reality of public relations practitioners, it raises ethical concerns regarding selectivity and relationship interactions in cross-cultural research.

Publication Type: Journal Article
Publisher: Elsevier Inc.
Copyright: © 2009 Elsevier Inc.
Item Control Page Item Control Page