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Mishra, V. (2008) Bollywood. In: Donsbach, W., (ed.) The International Encyclopedia of Communication. Wiley-Blackwell.

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When a descriptor becomes more than its immediate signified 13 the concept that it refers to directly 13 we begin to feel that there is something special, something rather unusual about it. Such a descriptor is 1CBollywood. 1D The word refers to a film industry situated in Mumbai/Bombay (the slash here is important because without its colonial name, 1CBollywood 1D cannot be generated).

Bollywood has such pervasive currency in just about every part of the world that even the Oxford English dictionary (2005) has an entry for it: 1Ca name of the Indian popular film industry, based in Bombay. Origin 1970s. Blend of Bombay and !92 Hollywood. 1D The OED acknowledges the strength of a film industry which in 2006 produced 152 films but which, since the coming of sound in 1931, has produced some 10,000 films. This figure is not to be confused with the number of films produced in India overall. The latter would take the total number to well beyond 50,000.

Publication Type: Book Chapter
Murdoch Affiliation: School of Social Sciences and Humanities
Publisher: Wiley-Blackwell
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